AI in Action: February 3, 2025
This Week's Focus: AI in Consulting
In today’s edition:
Scaling Innovation with AI at Deloitte
How AI is Reshaping Publicis Sapient’s Digital Strategy
AI-Powered Transformation with IBM Consulting Advantage
KPMG’s Approach to AI Adoption
AI Transformation at EY with Responsible and Scalable Solutions
Scaling Innovation with AI at Deloitte
Deloitte, a global leader in professional services, has embraced artificial intelligence (AI) as a transformative tool to enhance productivity and innovation. By rolling out PairD, an in-house generative AI platform, Deloitte has empowered its workforce of 100,000 employees across Europe and the Middle East to automate and optimize daily tasks such as coding, research, and content creation. This initiative reflects Deloitte’s long-term commitment to AI-driven innovation for its internal operations, client services, and broader societal impact.
How AI is Reshaping Publicis Sapient’s Digital Strategy
Publicis Sapient, a leading digital business transformation company, has launched a new global business unit dedicated to AI services and products in collaboration with Google Cloud. This initiative follows the expansion of its global partnership with Google Cloud and aims to assist clients in planning, deploying, and managing AI and Generative AI-driven solutions. The Google Cloud practice will support multiple industries, including financial services, consumer goods, healthcare, retail, telecommunications, and travel & hospitality. By leveraging AI, Publicis Sapient aims to enhance efficiency, drive innovation, and accelerate digital transformation for its clients.
AI-Powered Transformation with IBM Consulting Advantage
IBM Consulting has been at the forefront of leveraging artificial intelligence (AI) to enhance its consulting services. A key initiative in this transformation is IBM Consulting Advantage, an AI-powered delivery platform designed to embed AI agents, assistants, and applications into consultants’ daily workflows. By focusing on AI “stickiness”—ensuring AI is easy to use, naturally integrated, and trusted by users—IBM has successfully scaled AI adoption across its global consulting workforce.
KPMG’s Approach to AI Adoption
KPMG, a global leader in professional services, has been at the forefront of AI adoption, integrating generative AI solutions to enhance internal operations and client services. Their approach centers on empowering employees, fostering trust, and leveraging AI responsibly to address organizational challenges, improve productivity, and unlock new value for clients and stakeholders.
AI Transformation at EY with Responsible and Scalable Solutions
EY, a global professional services firm, has embarked on a transformative AI journey to redefine how it delivers value to its clients, employees, and society. By acting as its own “Client Zero,” EY has tested and implemented AI solutions internally to lead by example. With an initial $1.4 billion investment in AI transformation, EY is committed to becoming the world’s leading AI-powered professional services organization, focusing on responsible AI adoption and creating a better working world.