AI in Action: April 14, 2025
This Week's Focus: AI in Market Research, Part 2
In today’s edition:
AI at IQVIA
Accelerating Innovation through Mintel Spark and Mintel Leap
AI Adoption at Statista – Research AI
How NewtonX is Transforming B2B Research with Intelligence at Scale
AI at SIS International Research
AI at IQVIA
IQVIA, a global leader in healthcare intelligence and clinical research services, has emerged as a pioneer in artificial intelligence within the life sciences industry. In September 2024, the company launched the IQVIA AI Assistant, a groundbreaking generative AI tool designed to deliver fast, precise, and actionable insights through a user-friendly conversational interface. This innovation quickly earned industry recognition, receiving the 2024 PM360 Innovation Award in the Artificial Intelligence category. Grounded in IQVIA’s decade-long investment in Healthcare-grade AI™, the AI Assistant is transforming how pharmaceutical and healthcare professionals access critical business intelligence by ensuring high standards of trust, security, and compliance.
Accelerating Innovation through Mintel Spark and Mintel Leap
Mintel, a global leader in market intelligence, has embraced artificial intelligence (AI) to supercharge innovation and decision-making across the consumer packaged goods (CPG) and research industries. With innovation levels in CPG at a 30-year low, Mintel launched two cutting-edge AI tools—Mintel Spark and Mintel Leap—designed to empower brands to innovate faster, smarter, and with greater confidence by grounding creativity in high-quality market insights and expert analysis.
AI Adoption at Statista – Research AI
In May 2024, Statista, a global authority in data and market analysis, launched Research AI, a generative AI solution designed to transform the data research experience. Built on the backbone of advanced Large Language Models (LLMs), this innovative tool enables users to interact with Statista’s extensive proprietary database using natural language. With over 1.5 million statistics across 80,000 topics and 170 industries, Research AI makes it easier than ever for users to access verified, curated insights for fact-based decision-making. The product is targeted at a broad user base—from business leaders and analysts to academic researchers—offering a powerful, intuitive interface for generating insights without requiring programming skills or database expertise.
How NewtonX is Transforming B2B Research with Intelligence at Scale
NewtonX, founded in 2016 by former McKinsey analysts and tech executives, is redefining the B2B research landscape through a proprietary AI-driven platform. The company’s mission is to democratize access to verified, expert-level data, making business-critical insights readily available to organizations of all sizes. NewtonX leverages artificial intelligence to connect clients with vetted experts from a global pool of 1.1 billion professionals across 140 industries.
AI at SIS International Research
SIS International Research, a global leader in market research and strategy consulting, has embraced artificial intelligence (AI) to transform its service offerings across industries. With over four decades of experience and a presence in more than 135 countries, SIS leverages AI to enhance the speed, accuracy, and depth of its insights. From customer research to trend forecasting, SIS integrates AI into both core services and sector-specific consulting—particularly in technology, financial services, logistics, and travel.